Digital Media and Strategic Communication in Pakistan: Analyzing the Role of Inter-Services Public Relations (ISPR) in National Security

Mudasir Nazar; Dr. Shahzad Ali; Saira Cheema; Samar Ali; Muhammad Qasim khan; Noman Nadeem

doi:10.63056/

Authors

Mudasir Nazar M.Phil Mass Communication, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan Author
Dr. Shahzad Ali Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan Author
Saira Cheema MS Criminology, Department of Criminology, Quaid-i-Azam University, Islamabad Author
Samar Ali MSC International Business, Hertfordshire Business School, University of Hertfordshire, United Kingdom Author
Muhammad Qasim khan BS Criminology, Department of Criminology, NFC IET Multan Author
Noman Nadeem BS Criminology, Department of Criminology, NFC IET Multan Author

DOI:

https://doi.org/10.63056/

Keywords:

Digital Media, Crisis Communication, National Security, Inter-Services Public Relations, Pakistan

Abstract

In the digital age, information warfare and digital diplomacy have become pivotal in shaping national security. This research investigates the role of the Inter-Services Public Relations (ISPR) of Pakistan in utilizing digital media for crisis communication. The study explores how ISPR’s engagement on platforms like Twitter, YouTube, Facebook, and Instagram has influenced public perception during national security crises. It examines the strategic use of digital media in countering misinformation, managing crises, and reinforcing national security narratives. Through content analysis and case studies, the research identifies the effectiveness of ISPR’s strategies and offers recommendations for enhancing digital communication in the context of fifth-generation warfare (5GW). This research contributes to understanding military-led communication in the digital era and provides insights into best practices for global military PR strategies.