The Impact of Media Exposure on Self-Esteem and Body-Satisfaction among Youth: The Moderating Role of Resilience

Muhammad Adnan  Khan; Dr. Sajid Mahmood  Alvi; Somayia  Hafeez; Sidra  Akhtar; Dr. Kainat  Younis

doi:10.63056/

Authors

Muhammad Adnan Khan MS, Department of Psychology, The University of Haripur, Haripur, Pakistan Author
Dr. Sajid Mahmood Alvi Assistant professor, Department of Psychology, The University of Haripur, Haripur, Pakistan Author
Somayia Hafeez PhD Scholar, Department of Psychology, The University of Haripur, Haripur, Pakistan Author
Sidra Akhtar PhD Scholar, Department of Psychology, The University of Haripur, Haripur, Pakistan Author
Dr. Kainat Younis Resident Surgeon, Khyber Teaching Hospital, Peshawar, Pakistan Author

DOI:

https://doi.org/10.63056/

Keywords:

social media exposure , body dissatisfaction , self-esteem , Resilience

Abstract

This study aims to examine the impact of social media exposure on body dissatisfaction and self-esteem among youth, concentrating on resilience’s moderating role. Employing a quantitative research design, self-report measures were used to assess social media exposure, body dissatisfaction, self-esteem, and resilience. Data was collected from a diverse sample of 300 participants, including male (150) and female (150), by applying a convenient sampling technique, from different areas of Haripur city. The results show that adults’ self-esteem and body dissatisfaction were significantly impacted by social media use. Resilience played a moderating role in the effect of social media exposure, body dissatisfaction, and self-esteem. The study also discloses the gender differences in body dissatisfaction and self-esteem. The findings of this study advance our knowledge of the detrimental effects of social media on body image and self-esteem, emphasizing the protective role of resilience. This research highlights the significance of fostering resilience among youth to mitigate the negative effects of social media exposure.