Digital Activism and Social Change in Contemporary Society

Abstract

In the modern society, digital activism has become an important instrument of civic engagement and social change. This paper has analyzed the connection between the involvement in online activism campaigns and the perceived social change effect among the young adults in Islamabad, Pakistan. Quantitative cross-sectional survey was studied with a sample of 250 respondents that had actively participated in online campaigns in the last three months. Data were collected with the help of a structured online survey and analyzed with the assistance of descriptive statistics, reliability analysis, correlation analysis, and structural equation modeling (SEM). The results indicated that there are a great amount of online activity, sharing content, posting messages, and engaging in hashtag campaigns being the more frequent. Findings revealed that there was a significant positive relationship between the digital activism engagement and perceived social change, and SEM substantiated the affirmative fact that online mobilization strongly predicted perceived effect on social awareness, offline mobilization, and policy advocacy. These results underscore the radicalized nature of the digital platform in increasing civic engagement, raising voices, and encouraging social transformation. The work also emphasizes the need to integrate online interaction with offline policies in order to have realistic results.