The Effects of Social Media on Political Participation among Youth: A Case Study of Sargodha City

Abstract

This study is initiated by the authors to investigate the contribution of the social media in political participation among the young citizens of the urban towns in Sargodha.. This research to which we now direct our attention had the objective of quantifying the degree and the type of political activity that digital sites had spawned. The scholars also had a desire to know the extent to which such spaces were an elaboration of political consciousness and mobilization. It required years before this study could occur and its authors could participate in a qualitative model that would eventually suggest the following. The effect of social media on political knowledge and involvement was significant and the intensity of involvement depends on the digital capacity and status of the student. The findings added to the continuously growing body of literature on digital with regard to digital democracy as the initial assumption by the researchers. This will definitely be tremendous since it will translate to new possibilities of evaluating the rising correlation between civic participation and technology in the scenario of Pakistan and the present emerging democracies of the day.