Phonological Adaptation Of English Loanwords In Hindko: Analyzing Socio-Linguistic Influences In Hazro

Abstract

This study examines the phonological adaptation of English loanwords in Hindko, focusing on how socio-economic factors, education, and media exposure influence their pronunciation. A mixed-methods approach was used, combining semi-structured interviews, surveys, and phonological analysis. The results show that phonological adaptations of loanwords vary with education and exposure to English. Highly educated participants retain more original English pronunciation, while those with lower education levels exhibit more adaptations. Urban speakers, with greater media exposure, preserve English phonology, while rural speakers make more modifications. Additionally, younger generations show less adaptation compared to older ones, indicating a shift in language practices. The study highlights the complex relationship between socio-economic factors and language change, emphasizing the need for better language education and standardized media pronunciations. It suggests further research into multilingualism and the impact of language contact in evolving linguistic landscapes.