Customer Perceived Value among University Students in Preadmission and Postadmission Stages

Abstract

The present study aims to explore the differences among business students’ customer perceived value before and after admission in the higher education institution. Data was collected using self-questionnaire method. Data was analyzed using SPSS. Results reflect that there is a difference in the dimensions of perceived value in both stages. This research will help the higher education practitioners to serve the prospective and current customers properly as they will know the differences in their perceptions before and after admission. They will able to provide better learning experience to the students and ultimately getting more admission. Future research opportunities are also discussed.