A Study of Fashion Cultural Product Design: Transformation and Innovation of Traditional Fashion Design Based on the Digital Technology Platform Focus on Ralli and Patchwork

Abstract

This study investigates the transformation and innovation of traditional fashion design through the integration of digital technology platforms, focusing specifically on the Ralli patchwork and embroidery traditions of Sindh, Pakistan. With the rapid globalization of fashion, cultural heritage is increasingly at risk of homogenization, yet digital tools provide a means to preserve and re-contextualize traditional practices within contemporary design. The research employs a design-based methodology, incorporating the creation of research boards, digital mood boards, cutline boards, forecasting tools, and fashion illustrations. Inspiration was drawn from traditional women’s costumes and embroidery practices, including Phulkari, Zardozi, Kamdan, Sozni, and Tilla. The resulting garments two womenswear and two menswear pieces demonstrate a fusion of heritage craftsmanship and modern style, emphasizing both modest and contemporary fashion trends. The study highlights how digital platforms enable designers to reinterpret tradition, enhance cultural storytelling, and innovate textile applications, thereby strengthening the visibility of South Asian craft in global fashion. This work contributes to academic discussions on cultural sustainability, digital fashion design, and cross-cultural creativity.