AI Literacy and Workforce Performance: The Mediating Role of Digital Confidence and the Moderating Role of Organizational Learning Culture

Dr. Ayaz Qaiser; Dr. Saqib Anwar Siddiqui; Muhammad Ali Baig; Syed Kamran Hyder Sherazi; Ansar Ali Faraz

doi:10.63056/

Authors

Dr. Ayaz Qaiser Department of Management Sciences Lahore Garrison University, Pakistan Author
Dr. Saqib Anwar Siddiqui Grand Asian University, Pakistan Author
Muhammad Ali Baig Research Scholar, Department of Graduate Studies, School of Management, Air University, Islamabad, Pakistan Author
Syed Kamran Hyder Sherazi Department of Public Administration, University of Kotli Azad Jammu and Kashmir Author
Ansar Ali Faraz Lecturer, Department of Rehabilitation Sciences, The University of Lahore, Lahore Pakistan, 54000 Author

DOI:

https://doi.org/10.63056/

Keywords:

Artificial Intelligence (AI), AI Literacy, Workforce Performance, Digital Confidence, Organizational Learning Culture, Technology Acceptance Model (TAM)

Abstract

The rapid integration of Artificial Intelligence (AI) into organizational processes is reshaping workforce dynamics, making AI literacy a critical competency for sustainable performance. While technical knowledge of AI is important, employees’ confidence in applying this knowledge determines whether AI adoption leads to positive outcomes. This study examines the relationship between AI literacy and workforce performance, introducing digital confidence as a mediating mechanism and organizational learning culture as a moderating factor. Drawing upon the Technology Acceptance Model and Social Cognitive Theory, this research employs a quantitative design with data collected from 300 employees across knowledge-intensive industries in Pakistan. Structural Equation Modeling (SEM) will be used to test the proposed hypotheses. Preliminary expectations suggest that AI literacy enhances workforce performance indirectly through digital confidence, while the effect is amplified in organizations with strong learning cultures. The findings are expected to contribute to both theory and practice by highlighting the importance of cultivating AI literacy and fostering a learning-oriented organizational environment to maximize the benefits of AI integration.