Comparative Analysis of Women’s Objectification in Product Advertisements : Eastern vs Western Media

Abstract

This look at examines the objectification of girls in product commercials from Eastern (Pakistan and India) and Western media to recognize the cultural variations and similarities of their representations. Using a pattern of 20 commercials, a complete of 10 from Eastern media and 10 from Western media, this studies applies Objectification Theory and Levon’s multimodal evaluation framework to investigate the visual, linguistic, and auditory factors of those commercials. The method entails qualitative content material evaluation, that specialize in how girls are depicted and the techniques used to objectify them. The evaluation famous that whilst objectification is frequent in each contexts, it's miles extra said and overt in Western media. The findings suggest that Western classified ads have a tendency to emphasise sexualization and bodily beauty greater aggressively, while Eastern commercials combination conventional and current beliefs of femininity. The findings spotlight the want for extra equitable and respectful portrayals of ladies in media globally, suggesting that advertisers and media practitioners must be greater conscious of the effect in their content material on societal attitudes closer to gender. The look at concludes that cultural elements drastically affect the portrayal of ladies in commercials, and there's a want for greater equitable and respectful representations of ladies in media globally.