The Linguistic Framing and Marketing Dynamics of Digital Advertisements: A Multidimensional Corpus-Based Study

Abstract

In the Business world, effective communication plays a crucial role in promoting products through marketing. Marketing strategies are designed to enhance business activity by leveraging such communication. With this framework, the present research is based on Multidimensional (MD) analyses of online talismanic advertisements, which are advertised by Pakistan-based websites by Amil, Wizards, and Spiritual healers. These advertisements are analyzed in terms of five textual dimensions of register variation, and the results are interpreted in terms of functional and multivariate statistical analysis. The lexico-grammatical features of these advertisements in each dimension are counted, and the results are statistically evaluated. The outcomes of this study are contrary to the popular claim that business communication resembles face-to-face conversation. The findings of the study indicate that the language of online talismanic advertisement is closer to a highly informative, static, explicit, and non-narrative discourse type. These findings support the development of targeted business economics strategies that enhance advertising efficiency and optimize resource allocation in digital markets.