Being Ignored: Influence of Workplace Ostracism on the Relationship of Social Identity and Social Sustainability

Ms Saba  Mumtaz Khan; Dr Muhammad  Shahzad Iqbal; Dr Sajjad  Ahmad Baig; Dr Muhammad  Usman

doi:10.63056/

Authors

Ms Saba Mumtaz Khan Scholar Faisalabad Business School, National Textile University, Pakistan Author
Dr Muhammad Shahzad Iqbal Assistant Professor, Faisalabad Business School, National Textile University, Pakistan Author
Dr Sajjad Ahmad Baig Associate Professor, Faisalabad Business School, National Textile University, Pakistan Author
Dr Muhammad Usman Assistant Professor, Faisalabad Business School, National Textile University, Pakistan Author

DOI:

https://doi.org/10.63056/

Keywords:

Social identity , Social sustainability , Workplace ostracism, Sustainability

Abstract

This study stands on pillars of the social exchange theory to develop a theoretical framework of social sustainability with social identity through the mediating role of workplace ostracism. It’s an explanatory and cross-sectional study; self-administered questionnaires are used to collect data from employees in textile sector of Pakistan. The deductive approach is applied to Analyse hypothesis against the total sample size 414, and serial mediation is examined by applying the Hayes process macro model 4. The findings revealed that the social identity directly enhanced the social sustainability of the textile organizations. However, workplace ostracism undermines the social identity of employee, it arises as an obstacle in the way of social sustainability. The present study has made a valuable contribution to the literature on prosocial behavior and opened the new horizons of social sustainability in research. This study facilitates the top management and HR professionals of textile sectors to design strategies for the sustainability of their workforce.