The Rise of HR Tech Platforms: Evaluating Their Impact on Employee Engagement and Retention

Authors

  • Naseer Ahmad Department of Management Sciences, Superior University Lahore, Pakistan Author
  • Dr.Hira Arshad Assistant Professor, Department of Management sciences, Superior University Lahore, Pakistan Author
  • Hamid Sajjad Sial Teaching Fellow, Faculty of Business & Management, Information Technology University, Lahore Author
  • Mansoor Ahmed Soomro Assistant Professor, Department of Business Administration, Shah Abdul Latif University, Shahdadkot Campus Author
  • Hina Wajid NUST Business School, Islamabad Author

DOI:

https://doi.org/10.63056/

Keywords:

digital transformation, employee engagement, HR technology, organizational retention, strategic HRM, workforce analytics

Abstract

This paper has examined the emergence of HR technology (HR tech) platforms and it provided an assessment of their applicability on employee engagement and retention. The research was based on a quantitative survey of employees representing employees in technology, health care, finance and manufacturing industries and it analyzed the results in factors such as the differences in the engagement scores and turnover intentions between organizations applying HR technology and organizations that applied traditional HR practices. The results showed that workers in HR tech-enabled organizations showed a substantially higher level of engagement (M = 4.21) and low rates of increase in turnover rates (21.9 percent intend to leave) as compared to their HR counterparts in traditional organizations. The areas that proved to be the most relevant features of engagement and loyalty cultivation were continuous feedback, learning and development, and recognizing tools. Among the prime challenges encountered by the organizations despite these advantages were digital fatigue, data privacy, change resistance, expensive, and lacking skills. The research paper emphasized the idea that there is high potential in HR tech changing the dynamics of workforce, but effective implementation would need a lot of attention towards building employee trust, digital literacy, and readiness of the organizational culture. These improvisations helped the academic discussion and as well as the pragmatic HR practices by showing that though technological HR paces can enhance psychological loyalty and minimize attrition but it must be ensured that the HR is co-ordinating its psychological fix. Future research on the long-term impact and demographic-unique reaction to the implementation of HR tech was also proposed in the study, particularly in the developing hybrid working conditions.

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Published

2025-07-19

How to Cite

The Rise of HR Tech Platforms: Evaluating Their Impact on Employee Engagement and Retention. (2025). ACADEMIA International Journal for Social Sciences, 4(3), 1119-1137. https://doi.org/10.63056/

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