Cross-Cultural Education in South Punjab: Barriers, Benefits, and Future Directions

Abstract

This study explored departmental chairpersons' perspectives on cross-cultural education in public sector universities of South Punjab. The research focused on understanding the challenges universities face while implementing cross-cultural educational practices along with the possible benefits associated with such initiatives. Fifteen chairpersons from the three public universities in Multan participated in the study through purposive sampling. Data were collected through interviews and analyzed using thematic analysis, supported by NVivo 15 software. Participants identified several barriers affecting the implementation of cross-cultural education, including limited resources, language differences, inadequate institutional support, and resistance to change within academic settings. At the same time, many participants believed that cross-cultural education could promote diversity, improve students' understanding of different cultures, and encourage an inclusive learning environment. The findings also suggest that the universities need stronger institutional support, faculty training opportunities, and practical strategies to strengthen cross-cultural practices in higher education.