Sustainable Supply Chain Value Creation through Digital Transformation: The Mediating Role of Supply Chain Effectiveness in the Relationship between AI Capabilities, Visibility, Resilience, and Firm Performance in Pakistan’s Apparel Industry

Abstract

The current research study exploring the complex the association with the three significance factors the supply chain capabilities, the supply chain visibilities, the supply chain residence, with the supply chain effectiveness to significance productivity in the industry of the Apparel Industry, Pakistan. Therefore, the research conceptual model developed with the help of extensive literature based on the performance of the supply chain effectiveness associated with the firm productivity and the  current research study based on the quantitative research approach with administrative developed questionnaire and the data collected from the experts of the Apparel Industry, and the greater experience in the field of Apparel Industry. The author collects the data through the non-probability convenience sampling technique to collect the data. Actually, the better process of supply chain effectiveness always developed good strategic decision making in terms of inventory management, in terms of optimization of resource allocation with significant integration increased organization performance and profitability. The data related to the manufacturing industry of Apparel Industry  to analysis the data through the Smart PLS, and the  measurement model and the structural equation modeling approach, to analysis the  conceptual research model among the relationship of the variables, supply chain capabilities, supply chain resilience, supply chan visibility with the mediating effects of the supply chain effectiveness and with the  firm performance. The results indicate that the supply chain resilience, the supply chain visibility, and the supply chain capabilities, the positive and the significant association with the supply chain effectiveness and the positive impact on the firm performance.