Reclaiming Identity in the Digital Age: A Critical Analysis of Postcolonial Representation in Netflix’s Series Never Have I Ever

Abstract

This research explores the role of digital media in postcolonial identity and representation through the case study of the TV show Never Have I Ever on Netflix. It examines the representation of Indian Americans on the show, particularly the role of digital media in identity and representation. Drawing on the work of postcolonial theorist Frantz Fanon, the research examines how digital media platforms like social media amplify the voices of marginalised groups, contest dominant narratives and offer new opportunities for cultural representation. The study uses qualitative methods to examine the dualities between cultural tradition and contemporary living, personal and collective identities, and past and present. It seeks to showcase how Never Have I Ever presents the empowerment and challenges of digital media in postcolonial identity construction. It offers insights into how representation in digital media aids in redefining identities and social connections in multimodal societies. The research concludes that digital media not only amplifies the voices of the marginalised but also helps to rebuild postcolonial identities, and support cultural diversity and social justice in digital media.