AURAT MARCH’ Framed in Pakistani Print Media: Content Analysis of two Daily News Papers

Abstract

This study conducts a content analysis of two prominent Pakistani newspapers—Dawn (English) and Jasarat (Urdu)—to examine how the Aurat March was framed in relation to education, health, religion, culture, gender, and human rights. Using framing theory, the research analyzes 20 news stories (10 from each newspaper) published one month before and after March 8, 2021. Findings reveal a clear ideological divide: Dawn predominantly adopted a positive or neutral stance, supporting the March’s demands for women’s rights, health, education, and gender equality, often aligning with Western feminist perspectives. In contrast, Jasarat largely framed the March negatively, emphasizing religious and cultural opposition, labeling it as a Western conspiracy against Islamic values. While Dawn highlighted human rights and progressive change, Jasarat prioritized religious discourse and criticized slogans like “Mera Mazhab Meri Marzi.” The study concludes that Pakistani print media significantly polarizes public perception of feminist movements, reflecting deeper societal conflicts between secular and religious ideologies.