Combatting Fake News on Social Media Using AI: A Study Among Public Sector University Students of Sindh Province

Abstract

In an era dominated by digital communication, the widespread circulation of fake news on social media poses a serious threat to informed decision-making and public trust. This study aims to investigate the role of Artificial Intelligence (AI) in identifying and combating fake news among public sector university students in Sindh Province, Pakistan. quantitative research design using a descriptive cross-sectional survey method to collect data from public sector university students in Sindh’ exposure to misinformation, their awareness and use of AI-based fact-checking tools, and the perceived effectiveness of such technologies. A structured survey had been used to conduct the quantitative insights. The findings are expected to highlight key gaps in digital literacy and propose actionable recommendations for integrating AI tools into academic settings to foster critical thinking and responsible media consumption. This study contributes to ongoing efforts to create a digitally literate youth population capable of navigating social media with discernment and responsibility.