Comparative Study of Growth Aspiration among Married and Unmarried Female Entrepreneurs in Khyber Pakhtunkhwa, Pakistan

Abstract

This study aims to discuss the growth aspirations of the married and unmarried female entrepreneurs in Khyber Pakhtunkhwa, Pakistan. The research is aimed at identifying if marital status would influence the business goals and aspirations of women entrepreneurs in terms of factors such as family support, societal expectations and access to resources. A total of 200 female entrepreneurs were involved in the study: 114 were married and 86 were unmarried women. Using quantitative approach, data were collected using a modified Career Aspiration Scale-Revised (CAS-R) and analyzed using independent sample t-test and correlation analysis. The results showed that there were no significant differences in the growth aspirations between married and unmarried women entrepreneurs. However, the family support was positively correlated with the growth aspiration of married women. The implications are that while marital status appears to have no significant influence on growth aspirations, other factors, such as access to support systems and mentorship, are found to have a more important role to play in the development of entrepreneurial goals. This Research adds to the insight into the nuanced elements involved in females in the business world in Pakistan and provides insights for policymakers and support programs designed to empower female entrepreneurs.