The Role of Social Media Platforms to Promote Fine and Arts Work: A Survey Form the Department of Arts and Design Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh, Pakistan

Abstract

Social media is going to involved in every aspect of modern life style of everyone, billions of users, used social media worldwide. This study explores the role of social media platforms to promote artistic work of university students. The case study of Shaheed Benazir Bhutto University Shaheed Benazir Abad. The participants are driven undergraduate students from single department of Arts and design, 50 sampling number with simple random sampling approach had been adopted through online survey.  The primary objective is to investigate how social media engagement influences in way of promotion of Arts work of university students, furthermore, the Uses and Gratification Theory had been used as a theoretical framework. The Scholar acknowledged the significance of usage of social media for promotion of their own art, in this connection established a contextual framework for understanding the dynamics of information seeking, self-presentation, brand/ art work promotion and entertainment through it. The findings of this research reveals that promotion of arts through use of social media became backbone of artistic work in this digital era, moreover, heavy use of social media effects on the satisfaction level, divert the mind of student from his promotional. This research poised to shed light on the intricate interplay between social media and between the students of arts and Design. The study suggests that by the specific usage of social media platforms with understanding and purposeful experiences enrich gratification among students.