Short-Form Content and Youth Mental Well-Being: A Survey-Based Study in Pakistan

Abstract

The rapid rise of bite-sized content on social media platforms has transformed youth media consumption patterns worldwide. This study investigates the psychological impact of short-form content usage on Pakistani youth, focusing on anxiety, depression, and self-esteem. A quantitative, cross-sectional survey was conducted among 505 participants aged 15–29 from five major universities in Pakistan. Data were collected through a structured questionnaire and analyzed using descriptive statistics, correlation, and regression analyses. Findings indicate that high engagement with bite-sized content is significantly associated with increased anxiety and depressive symptoms, as well as diminished self-esteem. Gender differences were observed, with females reporting slightly higher psychological vulnerability. The study draws on Cultivation Theory and Social Media Addiction Theory to explain how repeated exposure to algorithm-driven, fast-paced content shapes perceptions, emotions, and self-worth. These results highlight the need for media literacy programs, awareness campaigns, and responsible content consumption strategies to mitigate adverse mental health outcomes among youth.