Role of Cricket for Peace in South Asia: Analyzing the Impact of Sports Diplomacy and Its Economic Incentives

Abstract

The purpose of the research was to conclude how cricket promotes peace and cooperation between India and Pakistan through sports diplomacy and its economic incentives. The research used a qualitative exploratory approach. A semi-structured interview design was employed in this study. Former international cricket players from both nations were considered the population while the sample included ten experienced players five from Pakistan and five from India selected. To collect data online photographic sessions and voice-recorded interviews were conducted from April to July 2025. The transcribed data were analyzed using thematic, content, narrative and comparative analysis techniques to ensure depth and credibility of results.Findings of the study revealed that cricket plays a significant role as an informal diplomatic tool, fostering trust, dialogue and cultural exchange between the two nations. Results further indicated cricket’s role as a soft power instrument shaping the global image of India and Pakistan while reducing stereotypes and improving shared identity. Moreover cricket was found to be a key economic connector, generating revenue through broadcasting rights, sponsorships, tourism, infrastructure development and job creation. The findings also highlighted cricket’s contribution as a peace building mechanism particularly by humanizing adversaries, creating symbolic unity and engaging youth in cross-border initiatives. Research implications suggest that cricket diplomacy supported by economic ties can serve as a sustainable tool for promoting long term peace and regional cooperation. Based on the recommendations of the study policymakers, cricket boards and regional organizations such as SAARC should promote bilateral cricketing ties to strengthen diplomacy, economic collaboration and mutual understanding between India and Pakistan.