Influence Business Analytics Capabilities on Innovative Performance: The Mediating Role of Dynamic Capabilities in IT Projects

Abstract

To investigate the Business Analytics Capabilities on Innovative Performance: Mediating role of Dynamics Capabilities. The aim is to explore the significant relationship between business analytical capabilities on innovative performance of the Dynamics Capabilities. Business analytics capabilities positively affect Dynamics Capabilities (firm responsiveness), which in turn positively impacts innovative performance. A structured questionnaire employing the key informant approach was used to collect data as part of the survey method. A structured questionnaire employed the key informant approach to gather data as part of the survey method. We were gathering data on employees in IT project managers and management across all information and technology-related IT projects to create a sample frame for the current study. The respondents in the sample frame are IT project managers. We used a purposive sampling technique to select a sample of 230 respondents from the IT Projects in Pakistan and the UAE. We were using Google Forms for data collection and self-administration. We were utilizing SPSS and PLS-SMART software for data analysis to transform the collected data into meaningful insights. We utilized the measurements and scales of business analytical capabilities, as well as innovative performance and dynamics capabilities. Business Analytics Capabilities do not drive innovation alone, but when combined with adaptive organizational capabilities, they significantly enhance a firm’s innovative performance. This mediation framework aligns with dynamic capabilities theory, offering both theoretical advancements and practical guidance for data-driven innovation in turbulent environments. Business Analytics Capabilities and Innovative Performance: Mediating Effect of Dynamic Capabilities confirmed a positive effect. The practical implication means that managers invest in advanced analytics infrastructure not just for efficiency, but as a driver of innovation readiness.