Ethical Violations in the Pakistani Dramas: A Review of Compliance with PEMRA Guidelines

Abstract

By examining compliance with the guidelines set forth by the Pakistan Electronic Media Regulatory Authority (PEMRA), this study investigates ethical violations in Pakistani dramas. The study methodically examines the extent, frequency, and nature of ethical violations in two popular television dramas, Tere Bin (GEO TV) and HABS (ARY Digital), using quantitative content analysis. The first 20 episodes of each serial were analyzed using a purposive sample technique, classifying violations according to PEMRA's content regulations into unethical scenes (caresses, romantic proximity, suggestive dialogues) and unethical dressing (sleeveless, tights, low-neckline outfits). Pakistan Electronic Media Regulatory Authority (PEMRA) has commanded the drama industry to stop “vulgar/bold dressing, bold language, bed scenes, hugs/caress scenes, and closeness of married couple” because these patterns of production are against the norms, values, and culture of Pakistani society. However, Pakistani TV channels still failed to follow the content guidelines.  This study contextualizes the social responsibility of drama industry through the lens of Media Ethics Theory, which emphasizes the responsibility of media to uphold moral standards. It demonstrates that ensuring ethical integrity in televised Pakistani dramas needs stronger regulatory enforcement to protect religious and cultural values. The study found the significant presence of unethical dressing and unethical scenes in both dramas. Through quantitative content analysis of selected dramas, focusing on unethical scenes and unethical dressing, the study found a clear ethical violation of the guidelines of PEMRA in both dramas. The study comes to the conclusion that in order to maintain ethical broadcasting standards and stop the normalization of content that goes against Islamic teachings and societal values, policy changes, industry cooperation, and harsher penalties are required.