Memon, Junaid Ahmed, Waqas Iqbal, Saleem Raza Bhatti, and Rashid Ali. “Sustainable Supply Chain Value Creation through Digital Transformation: The Mediating Role of Supply Chain Effectiveness in the Relationship Between AI Capabilities, Visibility, Resilience, and Firm Performance in Pakistan’s Apparel Industry”. ACADEMIA International Journal for Social Sciences 5, no. 3(s3) (March 24, 2026): 375–389. Accessed May 31, 2026. https://academia.edu.pk/index.php/Journals/article/view/1897.