IRAM ARSHAD; AHMAD ZEB; DR. SYED NOMAN MUSTAFA. Enhancing Customer Relationship Management in Financial Services Using AI and Data-Driven Analytics. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 4, p. 3095–3108, 2025. DOI: 10.63056/ACAD.004.04.1168. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1168. Acesso em: 3 jul. 2026.