1.
Nasir U, Siddiqui SMFEA. Technology-Driven Experiences Shape Emotional Brand Relationships and Behavioral Outcomes, Enhanced by AI Personalization. AIJSS [Internet]. 2026 Mar. 17 [cited 2026 Jun. 21];5(3(s2):301-26. Available from: https://academia.edu.pk/index.php/Journals/article/view/1776