Ahmed, Safyan, Dr Sanya Shahid, Muhammad Ashfaque, Ayesha Manzoor, Naveed Sheikh, and Abdul Rehman. “The Impact of Artificial Intelligence and Machine Learning Algorithms on Personalized Digital Marketing Campaigns and Consumer Purchase Intentions”. ACADEMIA International Journal for Social Sciences 4, no. 3 (August 19, 2025): 3515–3537. Accessed November 19, 2025. https://academia.edu.pk/index.php/Journals/article/view/629.