Nasim Jawad, et al. “Environmental Consciousness and People’s Behavior: An Investigation of the Factors Influencing People’s Willingness to Pay for Environmentally-Friendly Products in District Charsadda”. ACADEMIA International Journal for Social Sciences, vol. 4, no. 4, Dec. 2025, pp. 5187-96, https://doi.org/10.63056/ACAD.004.04.1342.