[1]
Raheel Farooqi, Reema Frooghi, Muhammad Hamza Farooqui, Syed Ali Nabeel Naqvi, and Muhammad Sufyan Ramish, “Role of Green Marketing Mix and Attitude toward Green Marketing on Buyer’s Behavior and Brand Loyalty”, AIJSS, vol. 4, no. 3, pp. 5301–5327, Sep. 2025, doi: 10.63056/ACAD.004.03.0789.