R. . Sajid, R. . Awan, D. . Hameed, and D. M. . Nadeem Anwar, “Reconstructing Fairness: A Multimodal Discourse Analysis of Beauty Standards in Pakistani Social Media Advertisements”, AIJSS, vol. 4, no. 2, pp. 627–637, May 2025, doi: 10.63056/ACAD.004.02.0203.