M. . Gul, F. U.- haq . Siddiqui, and K. . Shahzad, “The Impact of Sensory Marketing on Customer Satisfaction: Evidence from the Refectories of the Universities in Quetta, Balochistan”, AIJSS, vol. 4, no. 4, pp. 561–572, Oct. 2025, doi: 10.63056/ACAD.004.04.0916.