Effect of Social Media Influencer Marketing on Consumer Purchase Intention in Pakistan: The Mediating Role of Credibility and the Moderating Role of Trust. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 3, p. 5073–5088, 2025. DOI: 10.63056/. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/773. Acesso em: 15 sep. 2025.