RAZAK, Qurratulain; MALIK, Dr. Ishtiaq Ahmed; KHAN, Dr. Salman Ahmad; AHMAD, Muhammad. Associating Marketing Strategy and Finance: A study of Return on Marketing Investment. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 3, p. 4375–4404, 2025. DOI: 10.63056/ACAD.004.03.0709. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/709. Acesso em: 21 oct. 2025.