Associating Marketing Strategy and Finance: A study of Return on Marketing Investment. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 3, p. 4375–4404, 2025. DOI: 10.63056/. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/709. Acesso em: 6 sep. 2025.