PIRACHA, Huma Mushtaq; KARIM, Emadul. An Analysis of Quantitative Return on Investment of Social Media Marketing Expenditure on Firm Revenue of Small and Medium Enterprises in Pakistan. ACADEMIA International Journal for Social Sciences, [S. l.], v. 5, n. 2(s1), p. 247–262, 2026. DOI: 10.63056/academia.5.2(a).2026.1939. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1939. Acesso em: 21 jun. 2026.