PRANAJAYA, Ade; RASHID, Sara. Digital Campaign Strategies to Engage Consumer Multiculturation: Pakistani Gen Z Responses. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 4(b), p. 145–154, 2025. DOI: 10.63056/academia.4.4(b).2025.1596. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1596. Acesso em: 19 mar. 2026.