DAR, Tariq Mehmood; YUNUS, Fuwad; ALI, Imad; HUSSAIN, Tanveer. From Clicks to Conversions: How AI-Driven Personalization Shapes Consumer Trust and Purchase Intent in Digital Marketing. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 4, p. 6925–6935, 2025. DOI: 10.63056/academia.4.4.2025.1532. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1532. Acesso em: 1 apr. 2026.