SIDDIQUE, Shaikh M Fakhre Alam; AALA , Ali. The Impact of Social Media Marketing Medium toward Purchase Intention & Brand Loyalty, A Study of Generation Y’s Perception of an Outfitters Brand in Pakistan. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 4, p. 5801–5814, 2025. DOI: 10.63056/ACAD.004.04.1411. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1411. Acesso em: 3 feb. 2026.