HAIDER, Roshani; NAUMAN, Saadia; ZAHID, Sonia. Green Marketing and Sustainability: The Role of Brand Value and Authenticity in Consumer Choice. ACADEMIA International Journal for Social Sciences, [S. l.], v. 4, n. 4, p. 5083–5110, 2025. DOI: 10.63056/. Disponível em: https://academia.edu.pk/index.php/Journals/article/view/1333. Acesso em: 9 jan. 2026.