Aisha Kamil, & Dr. Mohammad Shaiq. (2026). Electronic Word of Mouth, Brand Image, and the Intention to Purchase Halal Cosmetics on Instagram: Evidence from University Students in Karachi, Pakistan. ACADEMIA International Journal for Social Sciences, 5(3(s8), 535-550. https://doi.org/10.63056/academia.5.3(s8).2026.2129