Memon, J. A. ., Iqbal, W. ., Bhatti, S. R. ., & Ali, R. . (2026). Sustainable Supply Chain Value Creation through Digital Transformation: The Mediating Role of Supply Chain Effectiveness in the Relationship between AI Capabilities, Visibility, Resilience, and Firm Performance in Pakistan’s Apparel Industry. ACADEMIA International Journal for Social Sciences, 5(3(s3), 375-389. https://doi.org/10.63056/academia.5.3(c).2026.1897