1.
Sharjeel Abdul Rahim, Ahsan Iqbal, Muhammad Sufyan Ramish, Hira Hashmani, Muhammad Hassan Khan. Effect of Social Media Influencer Marketing on Consumer Purchase Intention in Pakistan: The Mediating Role of Credibility and the Moderating Role of Trust. AIJSS. 2025;4(3):5073-5088. doi:10.63056/ACAD.004.03.0773